We create opportunity through sport.
Universal Sports is a global sports company delivering live sporting experiences, building strategic brand partnerships, creating opportunities across international markets, and representing elite talent.
What we do.
Universal Sports operates across live sport, talent, commercial partnerships and international markets.
Built on relationships, experience and a global network, we bring together athletes, brands, organisations and strategic partners to create opportunities with long-term commercial value.
We believe sport has the power to connect markets, build brands and create lasting opportunity.
- 01Live Sports & Events
- 02Talent & Representation
- 03Commercial Partnerships
- 04Sports Strategy & Development
- 05International Markets
Sport is more
than competition.
It’s culture,
business
and entertainment.
It’s opportunity.
Sport moves people, shapes culture and creates opportunity on a global scale. It connects communities, influences generations and opens doors across markets.
Universal Sports brings together sport, culture and business to create experiences, partnerships and opportunities with lasting impact. Our ambition is to help shape a more connected global sports landscape one where talent can progress, ideas can travel, communities can benefit and opportunity can move across borders.
Three divisions.
One global platform.
Global reach.
Universal Sports operates across international markets, with strong relationships throughout Europe, Africa and the Middle East. Our network connects talent, brands, rights holders, investors and strategic partners, creating opportunities across sport, business and culture.
Through our international relationships and market knowledge, we develop partnerships, unlock commercial opportunities and support growth across the global sports industry.
- 01Europe
- 02Africa
- 03Middle East
Partners and platforms
we work with.
Sport creates opportunity.
We help build it.
Universal Sports supports grassroots academies and development programmes, helping create access to coaching, facilities and pathways for the next generation of talent across Africa.
Support an AcademyLet’s create what’s next.
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